Deboras “Dev” Andrejevas ⏐ 04 Mar 2025 ⏐ 3-minute read.
If you’re looking to create ads that grab attention, generate real results, and bring in more clients… this article will show you exactly that.
I remember writing my first ad like it was yesterday. I hated every second of it.
I had just spent two years in university studying business management.
We studied the biggest, most successful companies in the world. Yet when it came time to write an ad for our local business… I was completely lost.
Staring at a blank page, I realized I was in way over my head. The longer I sat there, the dumber I felt.
The Secret Reason Why Most Ads Don’t Perform
So, I went searching for the magic formula.
One source told me to use a cute baby animal in my ad. Another said that wasn’t professional.
Some experts insisted I should repeat my message over and over. Others warned that repetition annoys people and makes them NOT buy from you.
With the deadline looming, I took a shortcut—I copied what our competitors were doing and tweaked it slightly, like changing up your classmate’s homework so it’s not a total rip-off.
I showed it to my boss, he said it was OK, and we ran the ad.
A few days later, I realized no one had mentioned how the ad performed. So, I asked my boss. He seemed slightly confused by the question and said:
“Uhhh… what do you mean ‘results’?”
“The results from the ad we ran. Did we make any sales from it? Did anyone call in?” I asked him.
He smiled, leaned back, and said:
“Noooo, Dev. That’s not how ads work! This was for brand recognition. Making sure everyone knows who we are and that we exist. It’s all about branding, you know?”
I nodded and said, “Of course, I get it.”
That was a lie. I didn’t get it at all.
And now, many years later, I’ll let you in on a little secret: I was lying to my boss… but he was lying to me too.
Because he had no idea what he was talking about either.
Fixing Your Marketing
When we spend money on anything—whether it’s equipment, lunch, or services—we expect to get something in return, right?
But when I started my own business and asked to see the results of our ads, I got nothing but jargon.
“This ad is for brand awareness.”
“We’re building top-of-mind recognition in our market.”
“This campaign is designed to solidify our brand positioning.”
And they always said it in a slightly condescending tone, like I was an idiot for even asking.
Here’s the ugly truth:
Most businesses throw away at least half of their marketing budget—maybe even more.
And that just didn’t sit right with me.
How I Stopped Throwing Money Away…
...And How You Can Do the Same
I made it my mission to crack the code of effective marketing.
The good news? There was a formula, and I figured it out.
The bad news? It took a loooot of trial and error, puzzling pieces together, and testing to figure out what actually worked.
If I were to break down the entire formula, we’d be here for weeks. So let me give you one of the simplest, most powerful shortcuts I found.
It’s known as Pearson’s Law:
“When performance is measured, performance improves.”
Want to immediately and dramatically increase ad results?
Make them measurable by adding a response mechanism—a clear call to action that prompts the prospect to do something.
Then, track that action ruthlessly.
This allows you to measure, test, and refine your ads until you find what works, and what doesn’t.
One of the first rules I put in place for every client I work with:
“Every ad we run must be measurable. No exceptions.”
No more vague marketing fluff. No more empty promises. Just real, tangible results.
And the best part? It works for any business—including yours.
If you’re ready to stop wasting money on ads that don’t deliver, reach out today, and let’s talk about how we can implement this in your business.
Talk soon,
Dev.
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