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Without exaggeration, there’s a marketing disease currently running rampant and the highest casualty rate is found in small businesses...
The Pareto Principle states that 20% of content gets 80% of the views. That’s what I was taught in business school. And it’s extremely optimistic. It’s more like...
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The number 1 thing you can do to make the marketing for your business pay off is craft an RSO.A Rock Solid Offer. Here’s how...
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Ever wonder why some ads make you whip out your wallet without a second thought, while others just fade into the background? It’s not because of logic. Logic is boring...
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Most marketing advice really, really sucks. I studied marketing for 2 years in university. Then I started my own business and tried to implement what I learned in school...
Was talking to a client yesterday. We were talking about ways to boost ad performance. Let me give you one of the easiest ways to beat any ad...
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You need to start doing less.You'll get way more done. By doing less. Let me explain. Running a business is...
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Ever heard of a 'false dichotomy'? A false dichotomy is a logical fallacy. Someone pretends like there's two options while that's not the case in actual reality...
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Quick question: who’s your ideal customer? A lot of business owners answer with something like...
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“Heyyyyy, what’s new with you!?” Pretty common way to greet someone you haven’t seen in a while, right? Notice that we don’t ask...
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If you’re looking to create ads that grab attention, generate real results, and bring in more clients… this article will show you exactly that...
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Ever feel like Meta ads are hidden behind some kind of secret society where only a few chosen ones know how to print money while the rest of us while the rest of us throw cash into the void...
Want to know what works every single time? Every. Single. Time. Simplifying. It's extremely counter-intuitive...
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Ever played hide and seek? Fun as a kid… Absolute nightmare if you’re a business owner. Funny how things change when...
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Here’s a little secret that most people don’t know: You can make your own luck. And no, I don’t mean this in a cliché way. You can literally—mathematically—make your own luck...
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Picture this: Your ideal customers just woke up. What’s the first thing they do? They...
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One of the best ways to solve problems is by walking around. Sounds weird but let me explain...
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