Deboras “Dev” Andrejevas ⏐ 02 Mar 2025 ⏐ 1-minute read.

Do Less, Make More

Want to know what works every single time?

Every. Single. Time.

Simplifying.

It's extremely counter-intuitive. As humans we tend to always overcomplicate. It’s in our DNA.

We think ’more’ means ‘better’, so we pile on as much extra stress as we can thinking it’ll lead to better results.

Add more staff…

Add more marketing steps…

Add another funnel…

More landing pages…

More, more, MOREEEEEEE.

Until one day you wake up and realize your to-do list is gigantic and impossible to ever complete even if you lived three lifetimes.

And the worst part?

Most of it isn’t even moving the needle.

I know. I've been there. It's a constant struggle.

Consider simplifying instead of complexifying. (yes, "complexifying" is a word. Don't look it up. Just trust me on this one).

Easiest way to do this is by utilizing the 80/20 principle.

So if you’re trying to game the system with junk content? Forget it.

Simply identify which 20% of your effort is leading to 80% of your results and cut out everything else.

Do less. Make more.

Talk soon,

Dev.

P.S. If you want to know more detailed ways of simplifying, join my free newsletter here.