Deboras “Dev” Andrejevas ⏐ 14 Mar 2025 ⏐ 3-minute read.

Three Letters That Will Magically Get You More Clients

First things first: If you haven’t checked out this article about Why Mass Marketing Doesn’t Work for Small Businesses you should start there. It’s worth it, trust me.

The number 1 thing you can do to make the marketing for your business pay off is craft an RSO.

A Rock Solid Offer.

Here’s how:

The Deadliest Mistake When Crafting an Offer

Imagine you run a marketing agency and need to come up with a good offer to attract clients.

Most business owners will come up with something like:

‘Call us today for excellent customer service and competitive pricing’
or
‘We’ve been in business for 15 years and we’re experts in our field’
or
‘We’ve run ads for 100+ clients—let us help you next!’

Sound familiar? You see this type of marketing EVERYWHERE.

Here’s the major problem with it:

It’s BOOOORRIIIIIINNG.

Completely generic. Doesn’t stand out. Doesn’t get your prospect’s blood running hot. Doesn’t even register when your ideal client scans the headline.

The First Element of Your RSO

When I tell people that ‘being boring’ is a big marketing problem, their first instinct is to make it look like a rave.

Laser shows, flashing lights, airhorns, confetti, maybe also throw a flamethrower in there for good measure.

That’s not what I mean.

Oil changes are very boring to me. But if my car is telling me that it’s almost time to get my oil changed? All of a sudden it shoots up to the top of the list of things I find interesting.

I start looking for oil changes and what do I see?

‘Regular oil changes are good for your car’
‘Protect your engine, change your oil today’
‘$100 oil change. Book now’

All of that stuff doesn’t cut it. Because it doesn’t step into MY world. The world of your customer.

You know what the main thing I actually care about is when I need an oil change?

“How long is this gonna take?”.

So, if you want to make it interesting for me you have to come up with something like:

‘Book your 15-minute oil change online. Fixed in no time.’

That’s a great start for an offer. It’s not an RSO yet, but we’re making progress.

You don’t fix ‘the boring problem’ by being outrageous.

You fix it by thinking about your customer, stepping into their world, entering the conversation going on in their mind.

That’s only one element though. A great RSO usually has three, so we still have two more to go.

We’ll talk about those in the next article in this series.

Talk soon,

Dev.

P.S. Want to see a solid RSO example in the meantime?

Get in touch with us today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call. No cost, no obligation. Sound good? Then fill out the form HERE.